Post Cambridge Analytica controversy, Facebook has come under the scrutiny of authorities worldwide, and many users have begun to see this social media giant with a suspicious eye. Before the scam happens, Facebook users were already suffering from targeted ads. If you think that your profile page receives targeted ads on your smartphone, you can take some primary actions to disable those ads; however, Facebook and others will constantly track you even after opting out of Facebook’s targeted ads on Android and iPhone.

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In its latest update, Facebook allows a user to control the ads they see on their profile pages. Facebook serves users ads based off their browsing habits; by following this tutorial, you can choose not to be part of those ads displayed on your FB profile page.

How to opt out of Facebook targeted ads on Android and iPhone

How to opt out of Facebook’s targeted ads on Android/iPhone

The process to opt out of Facebook’s targeted ads is more or less similar on both devices. You can follow the steps given below.

Step #1. First off, launch the Facebook app on your iPhone or Android phone.

Open Facebook App on Smartphone

Step #2. Next, tap on hamburger icon (three horizontal lines); on iPhone, this icon is seen at the bottom right corner and on Android phone, it is located at the top right corner of the screen.

Tap on hamburger icon in Facebook App

Step #3. Now, scroll down tap on down arrow next to settings & privacy and then select Account Settings.

Tap on Down arrow and then Select Account settings in Facebook App

Step #4. Next, tap on Ads.

Tap on Ads in Facebook App

You are now landed on ‘Your Facebook ad preferences’ screen.

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Step #5. Scroll down and tap on Ad settings.

Tap on Ad Settings in Facebook App

Here, you can see three different settings:

  • Ads based on my use of websites and apps
  • Ads on apps and websites off of the Facebook Companies
  • Ads with my social actions

The first preference shows you online interest-based ads from Facebook. By default, it is selected as ‘Yes’. You can tap on that preference and tap on ‘Off’.

Select No for Ads based on my use of websites and apps in Facebook App

The second preference is used to show you ads on devices such as computers, mobile phones, and connected TVs. You can tap on this preference and select ‘No’ from the bottom.

Select No for Ads on apps and websites off of the Facebook Companies

In the third preference, Facebook uses your social actions paired with ads. Tap on this preference and select either ‘Only my friends’ or ‘No one’.

Select No one for Ads with my social actions in Facebook App

That’s all friends!

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Would you like to disable Facebook’s targeted ads on your Android or iOS device? Share your feedback with us on Facebook, Twitter, and Google Plus.